A collaboration between Dentsu Aegis Network, LivePoster and m:united, the team have gathered Microsoft’s collection of data sources and the latest OOH automated technology to create an outdoor campaign unlike any other. Tailoring almost 10,000 digital posters, the variations will highlight how Cortana, Microsoft's digital assistant, can help users organise day-to-day activities.
"This campaign showcases the huge possibilities of automated OOH advertising, and highlights how real value can be driven by innovation when it isn’t simply for innovation’s sake," explains LivePoster Founder Dan Douglas. "Cortana's fantastic versatility is being showcased in the right media with the right technology and content, in a dynamic digital outdoor campaign representing the ideal match between the product and the medium."
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
