Basketball legend Steph Curry has revealed a brand new logo created in collaboration with Chinese sportswear brand Li-Ning. A departure from Curry's previous partnership with Under Armour, the new alliance allows the court icon full creative control, marking an exciting new era for the previously sneaker-free agent.
Alongside the best NBA logos, Curry's iconic emblem has become synonymous with his brand, appearing on Under Armour apparel since its 2020 debut. While the new logo might be subtle in its evolution, its shift cleverly pays homage to Curry's new 10-year partnership with Li-Ning.
Despite appearing on Under Armour apparel, Steph Curry's emblem is owned by his business and lifestyle brand SC30. A clever blend of his initials and his iconic three-pointing fingers, the design is framed by a halo motif, gesturing to Curry's faith. The addition of an extra line integrates the Li-Ning logo, subtly blending the two identities into one unified partnership.
Okay, admittedly the change is subtle, but it's a clever integration that doesn't strip Curry's signature logo of its identity. Marking a new era of creative independence for the sports star, the evolved logo is a clever homage to his new partnership.
For more branding news, check out the bizarre Bronny James logo battle that baffled fans or test your skills with our NBA logo quiz.
