While the golden arches of the McDonald's logo are certainly iconic, many of us would hardly say that the design is the peak of fashion, but lo and behold, I may have to eat my words. In a recent collaboration with Japanese-based brand, Graniph, the fast food chain has created a cute '90s inspires capsule collection and dare I say, I'm lovin' it.
With a host of tees, totes and even a teddy fleece, the collaboration embodies a retro aesthetic, featuring a number of beloved McDonald's characters in a bright self-proclaimed "feel-good collection" of funky designs. (If you're after more brilliant marketing moves from the fast food giant, check out our collection of the best McDonald's ads).
The exclusive drop is available on Graniph's website, where fans can pick from over 30 custom pieces from hoodies featuring the Hamburgular to joggers sporting embroidered McD's chips that open up to create a functional pocket. The playful design doesn't stop there, as the collection features a realistic shopping tote fashioned to look like a McDonald's paper bag and a reversible blouson jacket embroidered with the McDonald's 'M' logo.
While many of the items are suited to a more casual affair, among the pieces is a pinstriped shirt that emulates the classic McDonald's uniform, complete with mini embroidered McD's food along the shirt's placket. While I'm not sure what occasion this shirt would be appropriate for (other than a McDonald's job interview), the detail of the design is truly delightful, mixing classic design with contemporary fun.
Celebrating McDonald's retro legacy, the clothing drop features fan favourites such as the aforementioned Hamburgular, Ronald McDonald, Mayor McCheese and even the beloved (or sometimes feared) Grimace, who's recently been making the rounds on TikTok after a trend circulated around the release of the Grimace Shake.
The pieces are available to buy here and will be hitting Graniph stores in Japan and the Asia-Pacific region on 31 October. If you're after more strange McDonald's mashups, check out the McDonald's x Palace collab that fans were calling a fashion flop, or take a look at the McDonald's anime ad that's giving serious Ghibli vibes.