I'm lovin' the retro vibes of this McDonald's x Graniph clothing collab

Items from the McDonald's x Graniph collaboration
(Image credit: McDonald's/Graniph)

While the golden arches of the McDonald's logo are certainly iconic, many of us would hardly say that the design is the peak of fashion, but lo and behold, I may have to eat my words. In a recent collaboration with Japanese-based brand, Graniph, the fast food chain has created a cute '90s inspires capsule collection and dare I say, I'm lovin' it. 

With a host of tees, totes and even a teddy fleece, the collaboration embodies a retro aesthetic, featuring a number of beloved McDonald's characters in a bright self-proclaimed "feel-good collection" of funky designs. (If you're after more brilliant marketing moves from the fast food giant, check out our collection of the best McDonald's ads). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.