Jaguar

Latest about Jaguar

Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

By Joe Foley Last updated

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Branding

The leaked new Jaguar concept car looks like it was a Barbie x Action Man collab

By Rosie Hilder Published

And you literally can't see out the back.

Product Design

The biggest logo design trends for 2025 (and yes Jaguar gets a mention)

By Tom May Published

Logos & Icons
Jaguar rebrand

People are starting to suspect the controversial Jaguar rebrand could be a hoax

By Daniel John Published

"All will be revealed" next week.

Logos & Icons
Jaguar logo

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

By Daniel John Published

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

Logos & Icons
Jaguar logo

The Jaguar rebrand is already the most divisive of 2024

By Daniel John Published

Even Elon Musk is mocking the new look.

Logos & Icons
Jaguar logo

Jaguar knows its bold new logo won't please everyone

By Daniel John Published

The sports car brand says it's "not afraid to polarise."

Logos & Icons
The JLR logo over the images of a Land Rover and a Jaguar car

The drab new Jaguar Land Rover logo is already confusing people

By Joe Foley Published

Sorry, it's now JLR.

Logos & Icons
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