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Jaguar

Latest about Jaguar

Jaguar rebrand

People are starting to suspect the controversial Jaguar rebrand could be a hoax

By Daniel John published 25 November 24

"All will be revealed" next week.

‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look

By Daniel John published 21 November 24

We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.

The Jaguar rebrand is already the most divisive of 2024

By Daniel John published 20 November 24

Even Elon Musk is mocking the new look.

Jaguar knows its bold new logo won't please everyone

By Daniel John published 19 November 24

The sports car brand says it's "not afraid to polarise."

The drab new Jaguar Land Rover logo is already confusing people

By Joe Foley published 4 June 23

Sorry, it's now JLR.

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