Jaguar

Latest about Jaguar

The Bentley Torcal is finally a luxury EV design that people like

By Joe Foley Published

It's managed to avoid another Jaguar or Ferrari controversy... mainly.

Product Design
Jaguar rebrand and new Jaguar car interior design
Jaguar doubles down on its controversial rebrand with a (literally) divisive interior design

By Joe Foley Published

It's the perfect car if you don't like who you're travelling with.

Product Design
First Jaguar, now Ferrari: What's driving the luxury car brand design crisis?

By Daniel John Published

Fans are turning on their favourite sports car brands.

Product Design
Jonny Ive's Ferrari Luce is even more controversial than the new Jaguar

By Joe Foley Published

It's already being compared to Apple's biggest design crime.

Product Design
Jaguar's design crisis just went from bad to worse

By Daniel John Published

The company's design boss is out.

Design
Jaguar logo
Triumph or disaster? The Jaguar rebrand one year on

By Gabor Schreier Published

An expert examines the impact.

Branding
Why Jaguar's right to stick to its controversial rebrand

By Joe Foley Published

The company had to take a risk.

5 Comments
Branding
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week

By Joe Foley Published

(Even if it does look like a 3D render).

Branding
Leaked letter suggests Jaguar's designers weren't happy with rebrand

By Georgia Coggan Published

Internal complaints about the design and the process.

Branding
A designer has 'fixed' the controversial new Jaguar logo

By Joe Foley Published

The viral video has already got more views than Jaguar's.

Logos & Icons
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