Jaguar

Latest about Jaguar

First Jaguar, now Ferrari: What's driving the luxury car brand design crisis?

By Daniel John published

Fans are turning on their favourite sports car brands.

Product Design

Jonny Ive's Ferrari Luce is even more controversial than the new Jaguar

By Joe Foley published

It's already being compared to Apple's biggest design crime.

Product Design

Jaguar's design crisis just went from bad to worse

By Daniel John published

The company's design boss is out.

Design
Jaguar logo

Triumph or disaster? The Jaguar rebrand one year on

By Gabor Schreier published

An expert examines the impact.

Branding

Why Jaguar's right to stick to its controversial rebrand

By Joe Foley published

The company had to take a risk.

5 Comments
Branding

The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week

By Joe Foley published

(Even if it does look like a 3D render).

Branding

Leaked letter suggests Jaguar's designers weren't happy with rebrand

By Georgia Coggan published

Internal complaints about the design and the process.

Branding

A designer has 'fixed' the controversial new Jaguar logo

By Joe Foley published

The viral video has already got more views than Jaguar's.

Logos & Icons
Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding

Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

By Joe Foley last updated

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Branding
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