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An unused Sony logo design in white on a black background
I can see why Sony decided not to use these radical logo redesigns

By Joe Foley Published

The brand could have looked very different.

Logos & Icons
An optical illusion that appears to show two dogs and their owner walking in the snow
This mind-boggling optical illusion had me totally stumped

By Joe Foley Published

How many dogs do you see?

Optical Illusions
A shot of the various best Macbook Pro accessories against a white background
The best MacBook Pro accessories

By Joe Foley Last updated

Get kitted up with the best MacBook Pro accessories around.

Laptops
Three of the best mouse for Mac options on a green background
The best mouse for MacBook Pro and Air

By Beren Neale Last updated

Our pick of the best mouse for Macs, both wireless and wired.

Keyboards & Mice
An Apple Vision Pro headset with googly eyes
Apple has some pretty wild ideas for Vision Pro's external screen

By Joe Foley Published

Sunglasses, weather forecasts and... Zoom eyes.

VR & AR
Apple iPad 2024; a line up of iPads
Why 2024 could be a huge year for the iPad

By Joe Foley Published

Expect Apple to make up for 2023's unprecedented absence.

Phones & Tablets
A map of tourism logo fonts in Europe
Intriguing maps show the wild fonts used in tourism logos

By Joe Foley Published

Is that Papyrus, Hawaii?

Logos & Icons
McDonald's fries posters
Why are McDonald's ads always better than Burger King's?

By Joe Foley Published

This is what makes McD's campaigns so brilliant.

Advertising
The new WHSmith logo on a store
The new WHSmith logo is totally baffling

By Joe Foley Last updated

Customers think it looks like something else.

Logos & Icons
X brand toolkit
How X became 2023's messiest rebrand

By Joe Foley Published

Elon Musk's transformation of Twitter showed how not to do things.

Branding
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