Apple gave creatives everywhere a piece of bad news last week when it confirmed the inevitable: that rising RAM costs are likely to force it to raise prices on its Mac lineup. The price hike would follow a pattern we've seen from manufacturers ranging from Dell and Microsoft to Nintendo.
RAM and SSD prices have spiked significantly due to surging demand from AI data centres, which are consuming massive quantities of high-bandwidth memory (HBM) and NAND storage. This is a worrying for individual consumers and creative businesses that think they may want to replace their computer in the coming months.
The upshot is that it makes this week's Amazon Prime Day MacBook deals all the more tempting. Any discount on current retail prices makes buying now potentially a wise move to beat the likely price rices. For example, our top picks among the Prime Day MacBook deals gets you the 13in MacBook Air M5 with 16GB of unified memory and a 512GB SSD reduced by $150 to $949, a record low price for a model whose MSRP could well be higher in a few months' time.
The best Prime Day MacBook deals
No longer the bottom run on Apple’s laptop ladder, the M5 MacBook Air is the laptop we recommend for most people. Only released in March of this year, it balances solid Apple silicone performance for design and image editing software with a sleek, light build and very good value given the current price environment.
With likely price increases on the horizon, we think it's worth taking advantage of this value while it lasts. See our MacBook Air M5 review for more details.
If you need a MacBook for more demanding creative tasks like professional video editing or rendering 3D scenes, the 2025 M5 Pro-chipped MacBook Pro is the machine to go for, and $205 off is as much as we can hope for at this juncture. This should have you set for working in Premiere, DaVinci and Blender for some years to come.
There are also discounts on the 14-inch models, and there's 10% off at Amazon UK.
There's only a small saving on this, the newest addition to the MacBook family, but then it was already relatively economical for an Apple laptop. The 13in Neo is solid enough as an entry‑level Mac for beginner graphic design and general browsing and entertainment, with a crisp Liquid Retina display and all‑day battery life,
The A18 Pro chip isn’t as powerful as the M-series chips, but our testing found it to be sufficient for light work in Photoshop, Illustrator and general 2D design, making it a sound choice for students and hobbyist creatives who want macOS without typical MacBook pricing.
See our MacBook Neo review for our full verdict. There's a slightly bigger discount at Amazon UK.
Of course, MacBooks aren't the only laptops that are likely to get more expensive in the coming months because of the rising price of memory. See below for deals on Windows laptops that are also well worth buying now before any price rises trickle down.
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
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