Apple is raising its prices by over 15%, grab these Prime Day deals while they still exist
This is your final chance to board the M5 train before the price hike.
Bad news everyone. Despite our agreement to try to keep it a secret, one of you seems to have told Apple about the RAM price crisis, so they've decided that as of today, most of their laptops, tablets and smart-home devices will rise in price by around 15-20%.
Even Apple has found that they're not immune to skyrocketing component prices for Random Access Memory chips, exacerbated by all manner of geopolitical factors, so some creative staples, like MacBooks and iPads, are going to be more expensive tomorrow than they were yesterday. How that will affect our future updates of guides to the best laptops for graphic design, video editing or CAD, remains to be seen...
I've put a little breakdown of the main price hikes here, as per Reuters' reporting and Apple's own statement:
Product | 2026 | Updated prices |
|---|---|---|
MacBook Neo (256 GB) | $599 | $699 |
MacBook Air (512GB) | $1,099 | $1,299 |
MacBook Pro (1TB) | $1,699 | $1,999 |
iPad Air 128GB (11") | $599 | $749 |
iPad Pro 256GB (11") | $999 | $1,199 |
HomePod | $299 | $349 |
HomePod Mini | $99 | $129 |
Apple TV set-top box | $129 | $199 |
Prices on the Apple website have already been hiked, so there are no secret discounts to be unearthed there any more for now. I've checked. That all means that the few remaining Amazon Prime Day offers on MacBooks we have found might be your last chance for a good while to grab these devices at or under the 'old' price. Many offers are already sold out or deactivated, but I've searched and confirmed that as of writing this, the following deals are still available:
No longer the bottom rung on Apple’s laptop ladder, the M5 MacBook Air is the laptop we recommend for most people. Only released in March of this year, it balances solid Apple silicone performance for design and image editing software with a sleek, light build and very good value. NOTE: Only the Midnight colour, in the 16GB RAM/512GB SSD spec, remains available at this price.
With the price going up to $1,299 at the end of this sale, we think it's worth taking advantage of this value while it lasts. See our MacBook Air M5 review for more details.
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If you need a MacBook for more demanding creative tasks like professional video editing or rendering 3D scenes, the 2025 M5 Pro-chipped MacBook Pro is the machine to go for, and $2,549 for this spec is going to be the lowest you'll see it for a while. This should have you set for working in Premiere, DaVinci and Blender for some years to come.
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The newest addition to the MacBook family is its most economical, even at its now-higher regular price of $699. The 13in Neo is solid enough as an entry‑level Mac for beginner graphic design and general browsing and entertainment, with a crisp Liquid Retina display and all‑day battery life, and this is the last chance to score it for under $600 for the foreseeable future.
The A18 Pro chip isn’t as powerful as the M-series chips, but our testing found it to be sufficient for light work in Photoshop, Illustrator and general 2D design, making it a sound choice for students and hobbyist creatives who want macOS without typical MacBook pricing.
See our MacBook Neo review for our full verdict.
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The MacBook Air is a well-loved machine for a reason, though, and it's not just because of the design. On the inside you find a reliable professional laptop with a classy processor and a sharp, bright display.
And three of the four colours are still available for $1,349... for now.
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The 2025 MacBook Pro M5 is still gettable for $1,549, and with the base price for the M5 going up to $1,999 as of [looks at watch, gulps] this is your final call to board the M5 train. You’re getting a 10‑core chip built for creative workloads, such as Premiere, Blender, Lightroom, and the like, and proper sustained performance. If you’ve been waiting for a MacBook Pro that doesn’t feel like a financial jump scare, this is the moment.
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In the UK, the MacBook Neo 13‑inch is now £668 for the 512GB model, which is £50 down from the RRP of £718. This is our choice of the entry‑level Macs for beginner graphic design. The A18 Pro chip isn’t a workstation beast, but for Photoshop, Illustrator, Procreate‑style apps and general 2D design, it’s more than capable. Add a crisp Liquid Retina display and all‑day battery life, and it’s a brilliant pick for students, hobbyists or anyone who wants macOS without MacBook Pro pricing. With the base 256GB model rising to £699 as of this stock of discounted laptops running out, we can expect the 512GB model to be around £799, so run, don't walk.
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Erlingur is the Tech Reviews Editor on Creative Bloq. Having worked on magazines devoted to Photoshop, films, history, and science for over 15 years, as well as working on Digital Camera World and Top Ten Reviews in more recent times, Erlingur has developed a passion for finding tech that helps people do their job, whatever it may be. He loves putting things to the test and seeing if they're all hyped up to be, to make sure people are getting what they're promised. Still can't get his wifi-only printer to connect to his computer.
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