Why VR and wearables are changing everything

When head of design, Drew Bamford, joined HTC in 2006, the Asian mobile phone company had problems. "HTC had incredible engineering resources but didn't know how to transform itself into a global consumer brand," he explains. "The missing ingredient was really design."

His team set out to transform the company by creating "a strong industrial design identity," he says. And it clearly worked: by 2011 they were being listed as one of Interbrand's top 100 brands.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.