Discover how to design visual narratives into sites for better UX.
The difference between good design and great design is the emotional response from the user. Web interfaces must go beyond usability to tell stories, but this requires a sharp skillset to master the visual subtleties.
In 68 pages, this ebook explains its advice with analyzed examples from 29 companies including Tesla, Fitbit, Microsoft, Squarespace, Foursquare, and more. It covers such topics as:
How to design sites to lure people into long-term engagement
The 3 types of storytelling imagery — iconic, symbolic, and indexical — and how to apply each to web UI design
How to use illustrations, mascots, rich backgrounds, and gamification to immerse users in the UX
How to create and execute “visual game plan” beforehand
Analysis of different styles of visual storytelling, and which one works best for certain projects
How to develop your own personal visual style
Interactive design techniques for web storytelling