Why UX design patterns work and how to use them

The web's been around for more than 20 years, giving us ample time to discover user experience problems — in fact, to discover "user experience" at all — and invent solutions.

Some solutions worked so well that designers everywhere began to use them repeatedly. And through familiarity, users came to expect them. This was the beginning of web design patterns: a common visual language that both designers and end users understand.

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