Take control of your brand identity with Adobe Spark

Creating a consistent, fresh visual identity is no mean feat. Designing standout blogs, newsletters and social media posts can take a vast amount of time, and on top of that comes crafting a finely-tuned social media strategy designed to energise a captive audience. 

This is where Adobe Spark steps in. Spark's premium features empower you to create and deliver visually stunning content, providing everything you need to tell your brand's story. Choose from thousands of fully customisable templates, and add in exclusive fonts, graphics or pictures. Inject energy and motion with animations, gifs or videos. Pick the perfect media from Adobe's extensive library (with no watermarks), or you can even create your own. 

(Note that Adobe Spark has now been rebranded as Adobe Creative Cloud Express).

01. Create and manage multiple brands

Spark's powerful branding capabilities ensure your content is telling your story. Transform your ideas into dazzling branded stories through a range of self-expression options, including branded themes, surfaces and templates, which are designed to work across posts, web pages and video content. Add in your logos, choose your colour palette and the software will style-match across projects and formats to ensure consistency.

A recent update means you can now use the design app to add and manage multiple brands. Use the Spark editor's content creation dashboard to quickly and easily move between brands and their distinctly different assets, ensuring your content moves as quickly as social media. Find out more here.

02. Enhance your social media content

Did you know that video posts gather 48 per cent more views than images or plain text, and 1200 per cent more shares on social media? That's the kind of stat that could make or break engagement levels with your brand. Adobe Spark allows you to make standout social videos in minutes from the comfort of your mobile device. Add backgrounds, one-tap animations, stickers and more to fully customise your video output.

Social media moves quickly, with users scrolling past more content than they engage with. This means only standout content will grab attention. Adobe Spark's premium features will enable you to create thumb-stopping social content, ensuring your visuals and content support your message. Spark will help you to create content that resonates with your audience, and – most importantly – ensures your content is building a relationship with that audience. You can create on mobile or desktop and resize for any social platform. it is that easy.

03. Master your social media strategy

The experts at Spark have their fingers on the pulse with social media changes, which could have an impact on how your content is received. For example, premium-level Spark is packed full of content suggestions and templates that'll help you beat the notorious Instagram algorithm. The more you can get people to engage with your content, the further it will reach, so Spark provides options – think quizzes, games and caption contests. 

Spark's pro advice on when and what to post will supercharge engagement with your brand across social media. In fact, the team at Spark put together a super-helpful Adobe MAX tutorial video to explain more about social media strategy. See it here.

04. Take the Adobe Spark Creative Fitness Challenge

No, Adobe isn't asking you to hit the gym or even run up and down the stairs between posts. It's a fitness challenge of a different – but extremely useful – kind. The challenge takes you through different steps of using Spark's premium features to create and maintain a successful brand. 

It's a 10-step process, which begins with setting up your Spark brand, then moves to completing tasks like creating a video ad or scaling up your content. Complete the challenge to level up your visual storytelling skills, nailing your brand's identity and social media strategy.

Get started with Adobe Spark

What are you waiting for? If you want to streamline your process whilst levelling up on the quality of your visual output then Adobe Spark Premium is for you.

For those in the US, it's a brilliant time to dive into Spark as Adobe is currently offering a whopping 20 per cent off for a limited time. And it's just as timely for everyone elsewhere as you'll grab an awesome two months totally free with a monthly subscription.