Last Sunday, Rich McCor, Thomas Kakareko and Nathalie Geffroy touched down in Los Angeles ready to set off on an epic road trip across America, courtesy of Adobe. We're now a week into #RoadtoMAX17, and what a week it has been!
On Monday the trip kicked off in style, with the group rising early to catch the sunrise over Los Angeles. The trio made sure their pre-5am wake-up call was worthwhile by capturing some incredible images, before taking in the sights of Santa Monica Pier, Venice Beach and Redondo.
Armed with their own shots of the sunny morning, the group made their way to Malibu to meet up with world-famous music photographer Guido Karp. Part of the aim of the road trip is to use collaboration, new tools, and plenty of experimentation to explore the world through fresh eyes, and this was the ideal opportunity for the photographers to break out of their comfort zones.
Along with Karp, the trio discovered how to shoot from an entirely different perspective, using El Matador Beach as the backdrop.
On Tuesday, the group journeyed to Salvation Mountain, taking in the Aerial Tramway in Palm Springs and the Cabazon Dinosaurs along the way, before heading East to Phoenix, Arizona and – of course – the Grand Canyon. En route, they captured, edited and developed work based around themes of nature, people and the artificial world, with the help of Adobe's full suite of desktop and mobile tools.
Since then, the photographers have been continuing their trip across the continent towards Las Vegas, where they'll arrive in time for Adobe MAX, The Creativity Conference, which runs from 18-20 October. The entire road trip is being documented, so you can follow along on the journey. Follow @AdobeUK #RoadToMAX17 for live updates or check out the official Adobe Spark travel diary.
