Y&R Malaysia has reimagined Penguin's famous logo for a series of incredible advertising posters, from sci-fi themed to fairy tale-based: check them out!
Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!
For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.
The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.
Here are five of our favourites. What do you think?
02. Science fiction
- 'Drop cap' style covers for Penguin Classics
- 14 new cover designs for James Bond books
- 20 inspirational Penguin book cover designs
Have you seen a great advertising poster campaign recently? Let us know about it in the comments!