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Penguin's logo like you've never seen it before!

Y&R Malaysia has reimagined Penguin's famous logo for a series of incredible advertising posters, from sci-fi themed to fairy tale-based: check them out!

Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!


For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.

The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.

Here are five of our favourites. What do you think?

01. Gardening

02. Science fiction

03. Architecture

04. Hobbies

05. Fairytales

Now read:

Have you seen a great advertising poster campaign recently? Let us know about it in the comments!

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