Branding New work
Penguin's logo like you've never seen it before!
Y&R Malaysia has reimagined Penguin's famous logo for a series of incredible advertising posters, from sci-fi themed to fairy tale-based: check them out!
Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!
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For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.
The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.
Here are five of our favourites. What do you think?
01. Gardening
02. Science fiction
03. Architecture
04. Hobbies
05. Fairytales
Now read:
- 'Drop cap' style covers for Penguin Classics
- 14 new cover designs for James Bond books
- 20 inspirational Penguin book cover designs
Have you seen a great advertising poster campaign recently? Let us know about it in the comments!
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