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Design 3D characters

Breathing life into your creations is one of the hardest elements of character design, and it can be easy to miss the magic when you're developing your own projects. While the most successful characters often look deceptively simple, it can be difficult to deconstruct why certain characters and their characteristics work, and some don't.

Understanding the importance of personality and environment is key to a good design; a fact no one knows better than Studio AKA's BAFTA-winning director, Marc Craste. With a portfolio boasting an impressively eclectic array of commercials for the likes of Lloyds TSB, Guinness and Orange, as well as Cartoon D'or-winning short film JoJo in the Stars, few in Britain will have missed his recent animation work.

From inspirations and early drafts through to revisions and finalised versions, Craste takes us through the design process for some of his favourite characters, describing complications that arose during development and how they were overcome.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.