Design 3D characters

How-to
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published

Studio AKA's 'Big Win' spot for the National Lottery captured the hearts and minds of millions. Marc Craste takes Julia Sagar through the character design process for his favourite projects.

Breathing life into your creations is one of the hardest elements of character design, and it can be easy to miss the magic when you're developing your own projects. While the most successful characters often look deceptively simple, it can be difficult to deconstruct why certain characters and their characteristics work, and some don't.

Understanding the importance of personality and environment is key to a good design; a fact no one knows better than Studio AKA's BAFTA-winning director, Marc Craste. With a portfolio boasting an impressively eclectic array of commercials for the likes of Lloyds TSB, Guinness and Orange, as well as Cartoon D'or-winning short film JoJo in the Stars, few in Britain will have missed his recent animation work.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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