'Success' is a dangerous word. We believe that success is an important part of the business processes, but how you define success matters. That's why we prefer to start with the question 'What is a successful online shop logo?' before diving into the question of how to create one.
What is a successful online shop logo?
A logo may seem like a piece of art. However, its purpose is not to create an artistic design, but an appealing one that will attract the target audience's interest. Think about who your potential customers are rather than focusing on other groups or trying to please all of humanity (or yourself). Trying to find a design that the owner of the business likes is a very common mistake. You need to focus on what moves the target audience.
How to design a logo for an online shop
There are various styles you can choose when designing your unique online store logo. Each has their own impact on the audience; all are good when applied well.
Below we will look at a selection of logos. Please remember that you don't have to choose one of the styles. Collect all the appealing and applicable parts of these samples and create your own mix for your online store logo.
Keeping that in mind, we are ready to move on how to create a successful online shop logo.
01. Use the power of fonts
(Image credit: Nasty Gal)
Typographic logos are a classic logo design style, preferred by many stores. When you check the biggest online stores, you will see that they use typographic logo designs. Here we wanted to mention not an old and famous typographic logo design (Amazon), but the design for Nasty Gal.
With an interesting story behind it, the store has style. It is rebellious and energetic. So is the logo. They also have a secondary logo, which is an unexpected design, as it says nothing about the products they sell. All the focus is on the vibe of the store. If you want to have a creative store, consider this style.
Typographic logos are usually simple and have a hidden message. They are easy to recognise and remember, which is crucial for loyalty. Small shapes, drawings, or other visuals can be infused in the typography to highlight the message. Or a well-designed font can be your logo to sail to the digital seas.
02. Be direct
(Image credit: Ghostly International)
If there is a visual to describe your brand name, just go for it! Ghostly International is a multicultural platform representing some of the world's best visual artists, designers, technologists and musicians.
Artwork is a big part of their business, and they choose a very simple ghost drawing as a logo. Being super direct is a great way to be grasped quickly and easily, and also to keep the name of the shop in the mind. This logo is an amazing example to remember that you don't have to find a complicated logo.
03. Highlight any symbolism
'One planet, one life, your choice' is the slogan of Heartily Vegan. They address a very specific audience and they focus on being appealing to them, not everyone. For their online store logo, they adopted a symbolic design that unites their audience and creates emotion.
Remember your target audience are real human beings with thoughts and emotions. For Heartily Vegan, Mother Earth is a great symbol for oneness. If you like this idea, focus on what you symbolise. Then, you can decide how to visualise this symbol.
04. Show how to use your products
(Image credit: Craftslane)
Craftslane is an online shop for crafting lovers and they use a logo that looks like a craft. This type of online logo shop is really inspiring. Their audience is people who have an interest in art, so they will be attracted by this online store logo.
What can people do using your product? Or if you are selling a service, you can focus on the results of your service. Do not focus on the product or service, and show the experience you offer.
05. Create a smile
(Image credit: Neon Sheep)
Neon Sheep is an online shop selling many different kinds of products. That may sound cliché, but they found a way to be special: the character of the shop. Their logo is a sheep head surrounded by a pink neon wire and looks like an effortless drawing. From a professional perspective, it is not hard to say it is a well-thought out idea and applied well.
The business world doesn't have to be about serious sentences and visuals. Let your online shop be more flexible and enjoy the happy and creative side of it. Making your customers smile connects people to you.
06. Remember your logo represents you
There is no doubt that you can create a logo in five mins using online apps. But take your time to find a decent idea. When you improve your marketing and ecommerce skills, you can broaden your perspective to see what a successful logo is. Consider joining ecommerce courses to help you with this.
We live in an era that is full of opportunities for all kinds of businesses. Ecommerce marketing tools help beginner and experienced online sellers start and grow their projects. Designing a successful logo to reach your target audience and have a loyal relationship with them is easier when your focus is on the right part of the process.
Remember that there's no rush. Give yourself enough time to consider all the ideas. Sometimes, the best result may come from an idea that seems stupid at the beginning.
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