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I physically recoiled when I saw the new Naked Gun film poster
By Natalie Fear published

The Apple logo might look very different on your iPhone 17 Pro
By Daniel John published
How low can the logo go?

I’m glad MrBeast scrapped his insidious AI thumbnail generator
By Natalie Fear published
But what have we learned from the latest AI scandal?

I can't get 7UP's new earworm sonic logo out of my head
By Natalie Fear published
It’s refreshingly brilliant.

Why Japanese minimalism is taking over Western design
By Simon Ward published
After all that Y2K noise, brands are turning down the volume.

5 disastrous rebrands and what you can learn from them
By Rosie Hilder published
You'll want to avoid these branding blunders.

Does the USPS logo really have a secret dual design?
By Natalie Fear published
The internet can’t decide.

Not everyone noticed Apple’s ingenious new optical illusion
By Joe Foley published
Squint!
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