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This handcrafted book is the most beautiful thing you’ll see all day
By Natalie Fear published
Black Madre brings fishermen’s tales to life.

'The goal is emotional resonance’: how to create a standout brand in 2025
By Natalie Fear published
JKR’s executive creative directors discuss how to build an iconic identity.

The best rebrands of all time
By Tom May last updated
Even the biggest brands can't stay the same for ever.

15 of the best audio logos and why they work
By Tom May last updated
These iconic examples of sonic logos show us how it's done.

Target's Pride collection design fail is the laziest thing I've ever seen
By Natalie Fear published
How did this get approved?

‘It questions the very role of a car brand today’: Behind CUPRA’s bold swerve into fashion design
By Daniel John published
These car-inspired garments are certainly original.

What is Biophilic design, and why is it taking over the workplace?
By Andrew Denman-Davies published
A pro designer explains all.

NBA fans think Orlando Magic’s new logo has lost its sparkle
By Natalie Fear published
They think it’s too “safe” and “corporate”.
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