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Louis Vuitton sues casino in high stakes logo dispute
By Natalie Fear published
The fashion brand called it “a particularly brazen move”.

Wendy’s new branding commits a cardinal design sin
By Natalie Fear published
But it could be a genius move...

I take back everything I said about the PS5 DualSense controller – especially now it's 30% off
By Daniel John published
You can save $20 on the controller right now.

Why branding is essential to growing your tech startup
By Nikki Fraser published
To grow, tech companies must invest properly in their brand.

Is the original Matrix poster really as bad as the director thinks?
By Daniel John published
Lilly Wachowski thinks it looks like early "AI slop".

The Brand Impact Awards 2026 are officially open for entries
By Georgia Coggan published
The prestigious branding awards scheme is back for its 13th year (lucky for some!).

Even Madonna couldn't stop Chelsea FC fans from ripping into the new kit
By Natalie Fear published
The 'Can’t Tame Us' campaign hasn’t convinced everyone.

I dare you not to react to KFC's viscerally disgusting new billboards
By Georgia Coggan published
Uncommon goes macro for new campaign – but you'll wish they hadn't.
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