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What is the 'sauna core' aesthetic, and why are AI brands obsessed with it?
By Daniel John Published
Yet another attempt to humanise AI.

The good, the bad and the AI of World Cup 2026 adverts
By Joe Foley Last updated
From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand
By Natalie Fear Published
Sporting CP's new look is the perfect blend of history and contemporary flair.

Apple's Liquid Glass is having problems… again
By Natalie Fear Published
The latest issue has divided iPhone users.

From a chili pepper to a pant-less lion, the best (and worst) World Cup mascots of all time
By Joe Foley Published
Which character design takes the trophy for the best World Cup branding?

What the Lego x Olivia Rodrigo collaboration teaches designers
By Tom May Published
She's the first musician with multiple Lego sets.

Polaroid’s new anti-AI billboard is an important reminder to touch grass
By Natalie Fear Published
…Before it’s too late.

This new logo design breaks so many rules, but I love it
By Joe Foley Published
Contemporary design meets prehistory in an unusual brand identity packed with storytelling.
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