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"Pokémon Go has taken nostalgia, and elevated it": on its 10th anniversary, experts reflect on the success of Pokémon Go
By Rosie Hilder Published
We look at how the Pokémon Go brand has stood the test of time.

iPhone 18 Pro leaks point to a bigger, better and heavier smartphone from Apple
By Daniel John Published
From camera breakthroughs to a new design, here's everything we know.

Taylor Swift and Drake swapped songs for an Apple ad in 2016 and people are still calling it "iconic"
By Georgia Coggan Published
Here's why it worked – plus other examples of perfect celeb advertising.

This optical illusion font was created to baffle AI, and it actually works (for now)
By Joe Foley Published
Try Ghost Font to see if it works for you.

The world is falling out of love with Netflix – and I think I know why
By Daniel John Published
The binge era might be coming to an end.

Apple's AI struggle turns ugly as it sues OpenAI and io, the company founded by iPhone designer Jony Ive
By Daniel John Published
And yes, Elon Musk has weighed in.

Cryptic Dune 3 logo and poster spark wild plot speculation – but could it be misdirection?
By Joe Foley Last updated
Fans are debating the design's secret meanings.

The Tesla Optimus's new rival is better dressed, but no, I still wouldn't feel "at ease" with it in my home
By Joe Foley Published
Meet Northstar, a more European creepy robot.
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