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Vermont's logo looks like it was made in five seconds... so why do I love it?
By Tom May Published
It's anything but bland, and that needs to be celebrated.

ASAP Rocky just dumped this designer over leaked DMs
By Natalie Fear Published
But was it an overreaction?

No Trump, your Newsweek magazine cover isn’t a compliment
By Natalie Fear Published
Ever heard of "The Rhodes Colossus”?

No beaver logo is safe from Buc-ee’s legal wrath
By Natalie Fear Published
The brand has kick-started another design battle.

Berlin Museum breaks the rules of branding with EIGHTY-ONE different logos
By Joe Foley Published
Design genius or a confusing cop out?

Did Coca-Cola need a redesign? Design experts weigh in on the new look
By Daniel John Published
Small tweaks can have a big impact on a brand identity.

Why Sennheiser's brand chief is bringing London's underground club scene to the top of the Shard
By Beren Neale, Tom May Published
Bridging the worlds of consumer audio and club culture.

Apple seems to be rebranding itself as a subscription service. I wish it wouldn't
By Daniel John Published
First they came for the software. Then they came for the hardware.
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