When is copying another artist legitimate?

craig mullins

Craig Mullins references a painting by a long-dead American artist to create this world of Warcraft image (copyright of Blizzard Entertainment Inc)

A huge, listing orc boat dwarfed by the Great Sea – waves barrelling, breaking over saw-toothed rocks. It's a painting meticulous in detail, right down to the proportion of the rivets. Craig Mullins created the World of Warcraft piece as part of Blizzard's Fine Art Project back 
in 2012, which he only recently uploaded to his personal website.

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