Just how ethical is Adobe's Firefly AI image generator?

Adobe Firefly
(Image credit: Adobe)

When Adobe Firefly launched in beta back in March, the creative software giant suggested it had solved one of the biggest controversies in AI art. The idea is that its model is not only safe for commercial use but also more ethical since it only uses public domain work and content from its own stock image library.

Together with the tool's powerful versatility to generate images and text, this has earned Firefly a place at the top of our pick of the best AI art generators. But it seems Adobe Stock contributors are not all convinced by the ethicality of the company's approach.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.