Why a design agency eats burgers for inspiration

We reveal why one agency is clarifying their thoughts on design through trying a new burger each week.

the message is medium rare

Will the extra bacon teach you a new creative lesson?

The message is medium rare. Well, that's the message that design agency MINE are putting across, with this brilliant, burger-filled inspiration experiment. "This year we started out just wanting to make a book of burger portraits," explains founder Christopher Simmons. "It became clear that this would be a good way of doing more writing, and fun way to help clarify our thoughts on design."

Every week, the team eat a different burger and showcase the design lessons they teach them. It may seem a little odd but we think you'll find it hugely inspiring - proving that there are lessons to be learned everywhere. "What I realise now is that it’s reaching audiences well outside of the design world," adds Simmons.

"I still write from my own point of view, but rather than just writing for a design audience, now I'm trying to write in a way that puts forward design ideas in a way that’s accessible and entertaining for a less design-savvy crowd." So, what will your extra bacon say about your creative process?

Head on over to The Message is Medium Rare.

What do you make of this creative project? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.