The psychology of logo designs

Insightful infographic reveals the art behind choosing the perfect logo for your brand.

Colour infographic

Click on the infographic to see it full size

Any branding expert will tell you that colours are loaded with subtle messages and meanings that will affect how consumers perceive your products. From passionate reds and soothing blues to creative purples and caring greens, there's a whole spectrum of signals to consider when coming up with a colour scheme.

Luckily this insightful infographic from Inc explains which colours designers should look out for, as well as the art behind choosing the perfect logo design for your brand. With colours affecting loyalty and conversion rate, by following the rules in this infographic you're sure to make your competitors green with envy.

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Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.