Studio Lighting

Good advertising work isn't simply a matter of recreating an object in 3D. In the real world, photographers use the intensity and direction of light to reveal the properties of their subject matter: its texture, form, weight, colour, or even translucency. If we, as 3D artists, are to create photorealism in our renders, we must employ the same photographic principles.

In this tutorial, we'll be exploring the process of lighting and rendering product images for print. This will be done by deconstructing how the image on the right - an unbranded shampoo bottle - was created, and examining how the virtual set-up mirrors that of a real-world photo studio.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.