"The Atari logo has become a container for peoples' feelings" - new creative director Tim Lapetino defines Atari's legacy

Few game brands have as much instant recognition as Atari. The US games publisher and developer holds a unique place in pop culture, a heritage brand that's also an icon it can instantly take many gamers and non-gamers back to a place and time. Few brands hold this influence, perhaps only the likes of Apple, Sega and Nike can claim to have influenced the broader pop culture of a time.

Atari has passed through many hands over the years, often becoming a licensed brand to support others, its uniqueness capable of lending authority to other brands. In 2024 Atari is having a renaissance; it's back to being a game developer as well as a publisher, is making new hardware in unique retro consoles like the Atari 2600+ and now owns acclaimed developers Digital Eclipse and Nightdive Studios. Times are looking up for the iconic US brand. 

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.