What the new wave of 4K video means for designers

In 2017, we’re seeing more and more video on websites, and that’s not surprising. Video grabs visitors’ attention faster than any text or still image can, and it generates the kind of emotional response that every website owner craves. 

Our eyes are naturally drawn to unexpected movement. We can't help it; it’s part of the biological programming that evolution has designed for our brain. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.