Why the Fujifilm GFX100 II is so much more than full frame

A red Ferrari in a studio against a black background
(Image credit: GunHillStudios)
Fujifilm GFX100 II specs

The Fujifilm GFX 100 II on a white background

(Image credit: Fujifilm)

Megapixels: 102MP
Lens Mount: Fujifilm G
Autofocus: Intelligent Hybrid AF
Stabilization: Up to 8-stop, 5-axis
Video: 8K30p, 4K60p, FHD120p
Screen: 3.2-inch Tilt-Type Touch LCD, 2.36m-dot
EVF: 9.44m-dot, 0.64-in OLED
Battery: approx. 540 frames (CIPA rating)

In the competitive world of automotive photography, innovation is key. But you never want your camera to get in the way of creativity, as professional photographer (and musician, record producer, mix engineer – the list goes on) Rupert Cobb knows all too well. He often shoots from the sidelines of world-famous racing events, yet he captures his most unique and detailed car images at his drive-in Infinity Cove at Gun Hill Studios in the UK. Rupert’s genius lies in blending inspiration with cutting-edge camera technology. Here, we’ll explore how he’s used the groundbreaking Fujifilm GFX100 II to redefine his workflow and image quality.

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