Bold new branding for TV Peru summons spirit of the Incas

By Creative Bloq Staff
published

These bright and colourful 'bumpers' were created by Argentinian studio LUMBRE for Peru's national TV channel. We chat to the creative director to find out more.

National channel TV Peru asked Buenos Aires-based studio LUMBRE (opens in new tab) to create 'bumpers' for its weekend children's programming - bumpers being the short stings between programmes and TV commercials. The result is a deft series of kaleidoscopic, multifaceted animations with a nod to some of the best 3D movies. The shorts offer subtle references to Peru's rich and diverse cultural history - the title 'Kusi Kusi' means party or happiness in Quechua, the language of the Incas.

"Aesthetically," LUMBRE creative director and co-founder Sergio Saleh says, "our projects are diverse, but we'd say we have a classic style and avoid fads by prioritising the importance of the concept. Of course, to create an enduring classic, it must be flawless - which is a consideration that drives each stage of our process."

This article was originally published in Computer Arts (opens in new tab) issue 216.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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