National channel TV Peru asked Buenos Aires-based studio LUMBRE to create 'bumpers' for its weekend children's programming - bumpers being the short stings between programmes and TV commercials. The result is a deft series of kaleidoscopic, multifaceted animations with a nod to some of the best 3D movies. The shorts offer subtle references to Peru's rich and diverse cultural history - the title 'Kusi Kusi' means party or happiness in Quechua, the language of the Incas.
"Aesthetically," LUMBRE creative director and co-founder Sergio Saleh says, "our projects are diverse, but we'd say we have a classic style and avoid fads by prioritising the importance of the concept. Of course, to create an enduring classic, it must be flawless - which is a consideration that drives each stage of our process."
This article was originally published in Computer Arts issue 216.
Liked this? Read these!
- The ultimate guide to logo design: pro tips
- Download the best free fonts
- Free Photoshop brushes every creative must have
Have you seen any inspirational campaigns recently? Tell us in our comments box below...