Bold new branding for TV Peru summons spirit of the Incas

By Creative Bloq Staff
published

These bright and colourful 'bumpers' were created by Argentinian studio LUMBRE for Peru's national TV channel. We chat to the creative director to find out more.

National channel TV Peru asked Buenos Aires-based studio LUMBRE to create 'bumpers' for its weekend children's programming - bumpers being the short stings between programmes and TV commercials. The result is a deft series of kaleidoscopic, multifaceted animations with a nod to some of the best 3D movies. The shorts offer subtle references to Peru's rich and diverse cultural history - the title 'Kusi Kusi' means party or happiness in Quechua, the language of the Incas.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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