Brands
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Forget red white and blue, Trump’s America is shamelessly paved in fool's gold
By Natalie Fear published
But is this garish branding losing its shine?

Tesla milks fans for free content in sleazy ad competition
By Natalie Fear published
But hey, you might win a car.

This Twix ad was banned for the stupidest reason ever
By Natalie Fear published
The ASA is clutching at straws.

The viral Labubu craze is everything that's wrong with TikTok
By Natalie Fear published
Scarcity + virality = profit.

Hey NBA, did you think we wouldn’t notice these abysmal digital logos?
By Natalie Fear published
Points for effort, zero for execution.

'We need more designers evolving into super creatives’: how to build a future proof brand
By Natalie Fear published
JKR’s executive creative directors discuss the importance of creative hybridity.

'The goal is emotional resonance’: how to create a standout brand in 2025
By Natalie Fear published
JKR’s executive creative directors discuss how to build an iconic identity.

Corona celebrates hidden logo detail in clever new campaign
By Natalie Fear published
It’s a welcome slice of sunshine.
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