Brands

Latest about brands

New 7UP rebrand

I can't get 7UP's new earworm sonic logo out of my head

By Natalie Fear published

It’s refreshingly brilliant.

Branding
Donald Trump against a gold background

Forget red white and blue, Trump’s America is shamelessly paved in fool's gold

By Natalie Fear published

But is this garish branding losing its shine?

Branding
TeslaVision logo

Tesla milks fans for free content in sleazy ad competition

By Natalie Fear published

But hey, you might win a car.

Advertising
New Twix logo

This Twix ad was banned for the stupidest reason ever

By Natalie Fear published

The ASA is clutching at straws.

Advertising
Labubus

The viral Labubu craze is everything that's wrong with TikTok

By Natalie Fear published

Scarcity + virality = profit.

Product Design
NBA Finals Game 2

Hey NBA, did you think we wouldn’t notice these abysmal digital logos?

By Natalie Fear published

Points for effort, zero for execution.

Logos & Icons
JKR branding for Mozilla

'We need more designers evolving into super creatives’: how to build a future proof brand

By Natalie Fear published

JKR’s executive creative directors discuss the importance of creative hybridity.

Branding
RSPCA new branding

'The goal is emotional resonance’: how to create a standout brand in 2025

By Natalie Fear published

JKR’s executive creative directors discuss how to build an iconic identity.

Branding
JKR's Hidden Sunsets campaign for Corona

Corona celebrates hidden logo detail in clever new campaign

By Natalie Fear published

It’s a welcome slice of sunshine.

Advertising
VSA Partners new Design for Better initiative

These iconic logo rebrands ditch design briefs to embrace the joy of creativity

By Natalie Fear published

VSA Partners encourages creative autonomy to create Design for Better.

Logos & Icons
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