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“Audiences hold the mic”: how virality became Fanta’s secret marketing weapon
By Natalie Fear published
Global VP Ibrahim Salim Khan discusses the value of harnessing fan power.

KitKat wants you to be ruder to AI
By Natalie Fear published
But there's a good reason behind it.

"Our bottle has always been a canvas”: how Absolut distilled Keith Haring's art
By Natalie Fear published
Global Marketing VP, Deb Dasgupta, discusses the Haring Cross project.

These provocative AI billboards were designed to be hated
By Natalie Fear published
I’m tired of rage-bait marketing

New Trump logo torn to shreds by ferocious Travis Kelce fans
By Natalie Fear last updated
They've called it a "cheap rip off” of the sports star’s brand.

Palmetto just sent boring eco energy branding to its grave
By Natalie Fear published
It’s all about abundance.

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today
By Rosie Hilder published
Co-founder of Koto explores the agency's recent Amazon refresh and more.
Starburst’s vibrant brand refresh is hitting me with major nostalgia
By Natalie Fear published
It’s a future-proof new look that doesn’t reinvent the past.
Daily design news, reviews, how-tos and more, as picked by the editors.


