Brands
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Starburst’s vibrant brand refresh is hitting me with major nostalgia
By Natalie Fear published
It’s a future-proof new look that doesn’t reinvent the past.

WeTransfer gets smashed in rival's provocative ads
By Natalie Fear published
Smash’s unapologetic brand beef is commendable.

Trader Joe’s battles its own employees in logo dispute
By Natalie Fear published
They're going tote-to-tote in a battle of the bags.

Nike has an existential crisis in risky 'Why do it?' campaign
By Joe Foley published
Why mess with it?

Blood Cancer United unveils powerful new brand identity
By Natalie Fear published
The rebrand puts community at its core.

Think you know your celebrity logos? This quiz might prove otherwise
By Natalie Fear published
Can you score top marks?

5 failed AI ads that prove human creativity is still superior
By Natalie Fear published
From Volvo to Vogue, here are the worst offenders.

Behold, the drinks brand making Papyrus cool again
By Natalie Fear, Rosie Hilder published
Fhirst proves “health” and “soda” can be a joyful combination.
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