Brands

Latest about brands

KitKat ad urging fans to "Have a break from A.I. Politeness"

KitKat wants you to be ruder to AI

By Natalie Fear published

But there's a good reason behind it.

Advertising
Absolut's Haring Cross art gallery

"Our bottle has always been a canvas”: how Absolut distilled Keith Haring's art

By Natalie Fear published

Global Marketing VP, Deb Dasgupta, discusses the Haring Cross project.

Branding
Friend AI billboard vandalised by NYC commuters.

These provocative AI billboards were designed to be hated

By Natalie Fear published

I’m tired of rage-bait marketing

Advertising
American Eagle x Tru Kolors logo compared with Kai Trumps logo

New Trump logo torn to shreds by ferocious Travis Kelce fans

By Natalie Fear last updated

They've called it a "cheap rip off” of the sports star’s brand.

Logos & Icons
Palmetto branding

Palmetto just sent boring eco energy branding to its grave

By Natalie Fear published

It’s all about abundance.

Branding

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today

By Rosie Hilder published

Co-founder of Koto explores the agency's recent Amazon refresh and more.

Branding
Starburst logo by Straight Forward

Starburst’s vibrant brand refresh is hitting me with major nostalgia

By Natalie Fear published

It’s a future-proof new look that doesn’t reinvent the past.

Design
Smash advert that reads "We are Smash. We Transfer. No BS

WeTransfer gets smashed in rival's provocative ads

By Natalie Fear published

Smash’s unapologetic brand beef is commendable.

Advertising
Trader Joe's bag on a bench.

Trader Joe’s battles its own employees in logo dispute

By Natalie Fear published

They're going tote-to-tote in a battle of the bags.

Design

Nike has an existential crisis in risky 'Why do it?' campaign

By Joe Foley published

Why mess with it?

Branding
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