Brands

Latest about brands

Vogue AI ad

Vogue’s AI ad is doing more damage than we think

By Natalie Fear published

It feels like the beginning of the end.

AI
American Eagle Sydney Sweeney ad

Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels

By Natalie Fear published

It’s 2025. Do better.

Advertising
Ali Martín Filsoof headshot

"The industry needs to slow down": a day in the life of Ali Martín Filsoof

By Natalie Fear published

Design Dept's founder discusses building culturally relevant brands and the importance of taking your time.

Creative Careers
Lovart AI

Lovart AI is the new threat designers didn’t need

By Natalie Fear published

It claims to have the "capabilities of an award-winning creative team."

AI
Wild/Estrid/Grind product design and branding

Why I'm finally turning my back on Gen Z branding

By Natalie Fear published

The ‘it-girl’ fantasy is wearing thin.

Branding
Häagen-Dazs new billboard campaign

Häagen-Dazs’ new billboards give us nothing

By Natalie Fear published

And they’re pure perfection

Advertising
Gianni Tozzi headshot

"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi

By Natalie Fear published

FutureBrand's global CCO discusses the importance of emotive design and the future of the creative industry.

Creative Careers
Ribena branding

Ribena's classy new look proves the power of the subtle rebrand

By Natalie Fear published

Heritage gets a modern makeover.

Branding
New 7UP rebrand

I can't get 7UP's new earworm sonic logo out of my head

By Natalie Fear published

It’s refreshingly brilliant.

Branding
Donald Trump against a gold background

Forget red white and blue, Trump’s America is shamelessly paved in fool's gold

By Natalie Fear published

But is this garish branding losing its shine?

Branding
1 2 3 4 5 6 7 8 Archives