brands
Latest about brands

Palmetto just sent boring eco energy branding to its grave
By Natalie Fear Published
It’s all about abundance.

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today
By Rosie Hilder Published
Co-founder of Koto explores the agency's recent Amazon refresh and more.
Starburst’s vibrant brand refresh is hitting me with major nostalgia
By Natalie Fear Published
It’s a future-proof new look that doesn’t reinvent the past.

WeTransfer gets smashed in rival's provocative ads
By Natalie Fear Published
Smash’s unapologetic brand beef is commendable.

Trader Joe’s battles its own employees in logo dispute
By Natalie Fear Published
They're going tote-to-tote in a battle of the bags.

Nike has an existential crisis in risky 'Why do it?' campaign
By Joe Foley Published
Why mess with it?

Blood Cancer United unveils powerful new brand identity
By Natalie Fear Published
The rebrand puts community at its core.

Think you know your celebrity logos? This quiz might prove otherwise
By Natalie Fear Published
Can you score top marks?
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