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'It's a radical inversion of penis envy': how Evvy rewrote the rulebook on women’s health branding
By Natalie Fear published
Vaginal health shouldn’t be something to hide.

The Clios sets a new standard for sonic branding with immersive audio identity
By Natalie Fear published
MassiveMusic balances history with contemporary design.

This NBA player’s custom Adidas logo is too clever for its own good
By Natalie Fear published
Fans aren’t convinced by the dual design.

'Great brands retain a degree of mystery’: a day in the life of Julian Kynaston
By Natalie Fear published
Propaganda’s founder discusses the key to building a brilliant brand.

Simplicity meets sunshine in this refreshing gin rebrand
By Natalie Fear published
The Elephant Room crafts a vivid new identity for The Botanist Gin.

We need to talk about Meghan Markle’s As Ever branding
By Natalie Fear published
Are we being sold a tradwife fantasy?

Kia trolls Tesla with scathing Elon Musk callout
By Natalie Fear last updated
"More automakers need to be capitalising on Tesla's collapse".

The disturbing fantasy of Kim Kardashian’s latest SKIMS campaign
By Natalie Fear published
It's genius for all the wrong reasons.
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