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Häagen-Dazs new billboard campaign
Häagen-Dazs’ new billboards give us nothing

By Natalie Fear Published

And they’re pure perfection

Advertising
Gianni Tozzi headshot
"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi

By Natalie Fear Published

FutureBrand's global CCO discusses the importance of emotive design and the future of the creative industry.

Creative Careers
Ribena branding
Ribena's classy new look proves the power of the subtle rebrand

By Natalie Fear Published

Heritage gets a modern makeover.

3 Comments
Branding
New 7UP rebrand
I can't get 7UP's new earworm sonic logo out of my head

By Natalie Fear Published

It’s refreshingly brilliant.

Branding
Donald Trump against a gold background
Forget red white and blue, Trump’s America is shamelessly paved in fool's gold

By Natalie Fear Published

But is this garish branding losing its shine?

Branding
TeslaVision logo
Tesla milks fans for free content in sleazy ad competition

By Natalie Fear Published

But hey, you might win a car.

Advertising
New Twix logo
This Twix ad was banned for the stupidest reason ever

By Natalie Fear Published

The ASA is clutching at straws.

Advertising
Labubus
The viral Labubu craze is everything that's wrong with TikTok

By Natalie Fear Published

Scarcity + virality = profit.

Product Design
NBA Finals Game 2
Hey NBA, did you think we wouldn’t notice these abysmal digital logos?

By Natalie Fear Published

Points for effort, zero for execution.

Logos & Icons
JKR branding for Mozilla
'We need more designers evolving into super creatives’: how to build a future proof brand

By Natalie Fear Published

JKR’s executive creative directors discuss the importance of creative hybridity.

Branding
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