Advertising agencies are getting more creative in order to get your attention. Check out these inspirational examples of TV commercials...
A well executed TV commercial has the power to make us experience all kinds of emotion - laughter, sadness, fear even, all in a matter of minutes. An art form in their own right, they showcase the latest trends in design, culture and music.
So, if it's inspiration you're after, TV commercials are a good place to start. Take a look at these 35 top examples and let us know which is your favourite in the comments below.
01. Ultra Broadband - Waiting is Over
Saatchi & Saatchi are well known in the advertising world. Often producing some of the best commericals around, the New Zealand team came up with this inventive advert for Telecom Ultra Broadband.
Meaning super-fast speeds and better online experiences for everyone, the team focused on the dreaded loading bars and buffering wheels to showcase a number of striking images frustratingly paused. It's a brilliant take on something that everyone can relate to.
02. Southern Comfort - Whatever's Comfortable
Hot off the heels of that award winning commercial, Southern Comfort are back with yet another brilliant offering. Going with the 'Whatever's Comfortable' tag line, this ad sees a rather macho man enjoying a shampoo from a ladies hairdressers. Hey, whatever's comfortable right?!
Created by the talented team at Wieden & Kennedy, the campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it.
03. Tap King - Is It Me You're Looking For?
Hello, is it beer you're looking for? Almost 30 years after he romantically pursued a blind art student around college in "Hello", Richie is back performing the classic in a quirky beer commercial showcasing a new draught beer dispenser for the home, Tap King.
Created by Australian agency BMF, creative director Justin Ruben took the reigns with this one, whilst art director Alex Booker, copywriter: Philip Sicklinger and director Steve Rogers came together to make the hilarity happen.
04. Honda - Hands
This short Honda "Hands" film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.
Incredibly inspirational, the commercial sees a pair of hands delicately transform an array of vehicles. There's also a tribute to Formula 1 driver Ayrton Senna, as the Brazilian national anthem plays half-way through. A lovely tribute from the folks at Wieden & Kennedy London.
05. Nike - Summer is Serious
Nike have a knack for coming up with awesome advertising campaigns; this latest is no different. Here we see the first offering for summer is serious: Sun's up, school's out, but you've got a job to do. Ball harder. Talk faster. Get better.
This commercial sees legendary NBA star Keven Durrant battle it out for the first pick in a shirts and skins game. It's a playful take on the sporting brand and will raise a smile from almost any face. Congratulations yet again to the Portland team at Wieden & Kennedy for another stellar commercial.
06. First Direct
Online bank First Direct's latest spot features Barry, the talking Platypus. Released just over a week ago, the company said about the new TV ad: "We like to think of ourselves as the platypus of banks. You know, that little bit different."
07. VW Golf GTI - Out of this World
It'd be easy to mistake this video from Volkswagen, design agency DMG, visual effects studio hueMg and director Kaism Lee for a trailer for the latest Hollywood sci-fi blockbuster. However, it's actually a commercial for VW's Golf GTI model.
A mixture of live action footage and CG, the team at hueMg used 3D software Maya to create the surreal environment.
08. Kellogg's Froot Loops
The latest spot for Kellogg’s Froot Loops cereal brand transported popular character Toucan Sam into an all-new 3D World. The vibrant, high-qulity production was developed by ad agency Leo Burnett and New York-based animation studio Nathan Love.
The teams collaborated to create a vivid CG wonderland, which puts Toucan Sam and his adventurous nephews up against a grumpy pirate, Carl the King Crab, who guards the Froot Loops booty.
Can you believe Oreos are 100 years old?! As one of America's favourite cookies celebrates its momentous birthday, the brand has created a special commercial that highlights your inner child. The 'Wonderfilled' campaign is part of a year-long celebration of Oreo's birthday with the theme 'celebrate the kid inside.'
Created by Virginia-based Martin Agency, the campaign will include television commercials, print advertisements, a strong presence in social media, and events across America.
10. PETA "98% Human"
Animal rights organisation PETA is well-known for producing controversial advertising campaigns to get its message across. And it's latest offering '98% Human' is definitely no exception. The hard-hitting commercial isn't by any means an easy watch - there's a pretty unpleasant ending - but it's a fantastic example of photorealistic CG.
It's difficult to believe the creature is not real - and that's actually the point of the harrowing advertisement. PETA’s message is that we should remove real apes from TV, film and commercial production in favour of such pixel-generated creatures instead. The idea came from ad agency BBDO, New York, with design and animation taken care of by Mill+ NY.
11. Three, the pony
Socks, the plucky Shetland pony, became an internet sensation earlier this year when he danced his way through this brilliant spot for 3 Mobile.
Post production facility the Moving Picture Company partnered with Wieden + Kennedy and Dougal Wilson through Blink to create a digital double of Socks and then animate him moonwalking - Michael Jackson-style - to Fleetwood Mac's Everywhere. Pure. Genius.
12. Snapdragon Processors
Featuring breathtaking scenery, brave warriors and a huge fire-breathing dragon, you’d be forgiven for thinking this 60-second video was a trailer for the next Game of Thrones series.
However, it is infact the latest commercial for the Qualcomm Snapdragon Processor chip, created by VFX facility Framestore. Working in collaboration with ad agency Ogilvy, Framestore was responsible for every aspect of production, from inital concept to final delivery.
Words: Kerrie Hughes
Kerrie Hughes is channel editor at Creative Bloq.