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30 top TV commercials

11. Southern Comfort - Whatever's Comfortable

Hot off the heels of that award winning commercial, Southern Comfort are back with yet another brilliant offering. Going with the 'Whatever's Comfortable' tag line, this ad sees a rather macho man enjoying a shampoo from a ladies hairdressers. Hey, whatever's comfortable right?!

Created by the talented team at Wieden & Kennedy (opens in new tab), the campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it.

12. Tap King - Is It Me You're Looking For?

Hello, is it beer you're looking for? Almost 30 years after he romantically pursued a blind art student around college in "Hello", Richie is back performing the classic in a quirky beer commercial showcasing a new draught beer dispenser for the home, Tap King.

Created by Australian agency BMF (opens in new tab), creative director Justin Ruben took the reigns with this one, whilst art director Alex Booker, copywriter: Philip Sicklinger and director Steve Rogers came together to make the hilarity happen.

13. Honda - Hands

This short Honda "Hands" film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

Incredibly inspirational, the commercial sees a pair of hands delicately transform an array of vehicles. There's also a tribute to Formula 1 driver Ayrton Senna, as the Brazilian national anthem plays half-way through. A lovely tribute from the folks at Wieden & Kennedy (opens in new tab) London.

14. VW Golf GTI - Out of this World

It'd be easy to mistake this video from Volkswagen, design agency DMG, visual effects studio hueMg (opens in new tab) and director Kaism Lee for a trailer for the latest Hollywood sci-fi blockbuster. However, it's actually a commercial for VW's Golf GTI model.

A mixture of live action footage and CG, the team at hueMg used 3D software Maya (opens in new tab) to create the surreal environment.

15. Kellogg's Froot Loops

The latest spot for Kellogg’s Froot Loops cereal brand transported popular character Toucan Sam into an all-new 3D World. The vibrant, high-qulity production was developed by ad agency Leo Burnett (opens in new tab) and New York-based animation studio Nathan Love (opens in new tab).

The teams collaborated to create a vivid CG wonderland, which puts Toucan Sam and his adventurous nephews up against a grumpy pirate, Carl the King Crab, who guards the Froot Loops booty.

16. Oreos

Can you believe Oreos (opens in new tab) are 100 years old?! As one of America's favourite cookies celebrates its momentous birthday, the brand has created a special commercial that highlights your inner child. The 'Wonderfilled' campaign is part of a year-long celebration of Oreo's birthday with the theme 'celebrate the kid inside.'

Created by Virginia-based Martin Agency (opens in new tab), the campaign will include television commercials, print advertisements, a strong presence in social media, and events across America.

17. PETA "98% Human"

Animal rights organisation PETA (opens in new tab) is well-known for producing controversial advertising campaigns to get its message across. And it's latest offering '98% Human' is definitely no exception. The hard-hitting commercial isn't by any means an easy watch - there's a pretty unpleasant ending - but it's a fantastic example of photorealistic CG.

It's difficult to believe the creature is not real - and that's actually the point of the harrowing advertisement. PETA’s message is that we should remove real apes from TV, film and commercial production in favour of such pixel-generated creatures instead. The idea came from ad agency BBDO (opens in new tab), New York, with design and animation taken care of by Mill+ NY (opens in new tab).

18. Three - The pony

Socks, the plucky Shetland pony, became an internet sensation earlier this year when he danced his way through this brilliant spot for 3 Mobile.

Post production facility the Moving Picture Company (opens in new tab) partnered with Wieden + Kennedy (opens in new tab) and Dougal Wilson through Blink (opens in new tab) to create a digital double of Socks and then animate him moonwalking - Michael Jackson-style - to Fleetwood Mac's Everywhere. Pure. Genius.

19. Snapdragon Processors

Featuring breathtaking scenery, brave warriors and a huge fire-breathing dragon, you’d be forgiven for thinking this 60-second video was a trailer for the next Game of Thrones series.

However, it is infact the latest commercial for the Qualcomm Snapdragon Processor chip, created by VFX facility Framestore (opens in new tab). Working in collaboration with ad agency Ogilvy (opens in new tab), Framestore was responsible for every aspect of production, from inital concept to final delivery.

20. L'Odyssee de Cartier

Released in March this year, it's difficult to put into words just how good this spot for Cartier really is. Full of cutting-edge effects, the three-and-a-half minute short film explores the story of the fine jewellers' 165 years in business.

French creative studio Digital District (opens in new tab) spent seven months working on the post-production phase of the project, which took two years in total to complete. In keeping with the company's quality products, this gorgeous spot really is a no expense spared masterpiece.

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