Gadgets become letters in Helvetica-inspired mashup

Graphic designer Vinicius Araújo has brought together his two loves of technology and typography in his latest project 36days Electronics, transforming the biggest gadget brands into Helvetica-styled letters. 

The project, which Araújo started posting on his Behance page on 13 October, has given the Brazil-based designer a chance to really push his industrial design and motion graphics skills to the limit, all while having a bit of fun. And thanks to using the alphabet as the basis, there's been a structure in place to help him along.

The mathematically minded among you are probably wondering why the project is called 36days Electronics when the alphabet is a whole 10 letters short of the title.

Well, that's because Araújo isn't content with just turning the alphabet into hardware. He's also turning numbers into gadgets and gizmos, too. Currently the project is up to number 5 and has seen 3D digits become vending machines and coffee machines. Be sure to keep an eye on the project and catch how all the numbers turn out.

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Dom Carter
Freelance writer

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.