The software giant uses technology to create a very clever Moleskine indeed.
We all love our Moleskine notebooks, right? And whatever your views on Adobe, few designers can live without its software. Well, now the two companies have teamed up on a new product that will sorely tempt creatives everywhere – as well as those scratching their heads over what to buy a designer for Christmas.
Because the Adobe Creative Cloud-branded Moleskine notebook for sketching isn't just beautifully produced. It also allows you to easily convert your drawings into digital form, so you can work on them further in Photoshop or Illustrator.
Paper to screen
So how does it work? In short, you draw in the 'Moleskine Smart Notebook (Creative Cloud connected)' and capture your creations using the companion app (free for iPhone only).
Essentially, the page markers in the corners of the notebook assist the pre-processing and the optimization of the image. The image is then synced to Adobe Creative Cloud in two different file formats (JPG and SVG) and can be opened and edited in Photoshop CC or Illustrator CC for the final stages of your work.
Simplifying the process
"Adobe is committed to providing products and services that simplify the creative process from concept to production," explained Behance's Scott Belsky. "Our collaboration with Moleskine helps facilitate this process, with tools for sketching on paper and then refining the project digitally."
Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.