A designer's guide to typography and fonts

If there's one area of design that's sure to provoke divisive opinions, it's fonts and typography. Logo designs and rebrands can succeed or fail based on their choice of font, but what is it about typography and wordmarks that gets people so riled up?

The answer is that there's a lot more to typography design than meets the eye. In fact there are a range of rules and technical terms relating to the construction and make up of fonts that most people simply don't know about.

To help demystify the technical codes surrounding fonts, The Logo Company has put together this stylish infographic that clearly explains the alphabet of typography terms. So give it a read, and next time you see a designer complaining about an ugly ball terminal or a scruffy tittle, you'll know what they're talking about.

How many of these terms are you familiar with?

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