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Adobe Stock steps up war on rivals

Adobe Stock Video

Adobe Stock is adding video downloads to its photo, illustrations and vector offerings

Back in June, Adobe caused a wave of anxiety across the crowded stock art (opens in new tab) marketplace when it launched its radical new stock image service, Adobe Stock (opens in new tab).

At launch, Adobe Stock offered designers more than 40 million high-quality photos, vector art (opens in new tab) and illustrations to download for their projects, directly within the Creative Cloud (opens in new tab).

And today at its annual conference, Adobe Max, the company has made its next move in luring designers away from rival services, with two big announcements.

Also read: Adobe unveils big updates to the Creative Cloud (opens in new tab)

Firstly, Adobe has said Adobe Stock will soon support the download and purchase of video content. This is a service offered by all of Adobe Stock's major competitors, such as Getty Images, iStock and Shutterstock, and is a clear sign that Adobe is keen to take them on as equals.

Secondly, Adobe is extended the integration of Adobe Stock into the Creative Cloud. This is seen as a unique differentiator for the service – enabling designers can buy and embed fresh content within the software rather than clicking elsewhere.

Adobe Stock is already integrated into Adobe's flagship products, including Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. But today it adds new support for accessing stock within Muse CC, Dreamweaver CC and Flash Professional CC.

Work with watermarked footage and images directly in your Creative Cloud Libraries panel before purchasing them. When ready to license, you can do so directly from the Creative Cloud Library panel in Premiere Pro, After Effects, Dreamweaver and Flash Pro

Work with watermarked footage and images directly in your Creative Cloud Libraries panel before purchasing them. When ready to license, you can do so directly from the Creative Cloud Library panel in Premiere Pro, After Effects, Dreamweaver and Flash Pro

Adobe Stock is also now offering pooled licenses at no extra cost to Creative Cloud for team customers.

Plus it's being made available for enterprise use, with additional support for license management, reporting tools, and unlimited usage of stock content in large print runs.

Search and browse Adobe Stock photos and graphics, as well as license this content, directly in the Creative Cloud Libraries panel in your Creative Cloud 2015 desktop apps

Search and browse Adobe Stock photos and graphics, as well as license this content, directly in the Creative Cloud Libraries panel in your Creative Cloud 2015 desktop apps

We're here at Adobe Max all this week, so keep an eye on Creative Bloq for all the latest news and announcements from Adobe.

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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.