Skip to main content
Creative Bloq Creative Bloq ART AND DESIGN INSPIRATION
Sign in
  • View Profile
  • Sign out
Subscribe
(opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab)
Design Magazine Subscriptions
(opens in new tab)
Design Magazine Subscriptions (opens in new tab)
Why subscribe?
  • Try 3 issues for £/$/€3
  • Delivered to your door or device
  • Every issue is packed with art and design inspiration
From£3
(opens in new tab)
View (opens in new tab)
  • 3 for $3/£3/€3 mag offer
  • News
  • How to
  • Features
  • Buying guides
  • Reviews
  • Magazines
    • ImagineFX
    • 3D World
  • Events
    • Vertex
    • Brand Impact Awards
    • About Us

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  1. Home
  2. News
Sponsored

14 innovative branding concepts to inspire you

By Creative Bloq Staff

Shillington students pull out all the stops with these inspiring branding projects.

There's nothing quite like seeing a tired old brand get a new lease of life. Whether that be a small identity refresh or a complete overhaul, a little bit of tender loving care can go a very long way. 

Students at Shillington were recently tasked with their own branding challenges, designing fresh new looks and breathing new life into various brands to change perceptions. Below is a selection of the hypothetical projects they came up with, which are sure to inspire you. To see the full list of work, visit the Shillington blog (opens in new tab). 

01. Fabricate by Ray Wong

Laundry bag with Clean Up Your Act printed on the front

Wong's concept includes this cool 'Clean up your act' laundry bag

Shillington graduate Ray Wong (opens in new tab) created this cool identity for an imaginary laundrette that doubles as an art cafe. “Fabricate is designed to reach and inspire a young, trendy audience in the edgy east side of London,” Wong comments. “The idea behind Fabricate is the interconnectivity of fabric and how it’s reflected in storytelling, like a tapestry. We create ideas from the acquisition of personal events, history and culture."

02. Verdant by Emma Clay

Green box with an blue hand reach for a white rose printed on top

We love the sophisticated feel to this branding project

Emma Clay (opens in new tab), a Shillington graduate in Melbourne, created this beautiful identity for a local floristry delivery company. “My concept was to appeal to the corporate and hospitality industry rather than the public,” Clay says. Oozing floral sophistication, the green and navy colour palette fits perfectly, as does her choice of keywords; dependable, intriguing and succinct. 

03. News Network by Lily Fielding

News Network homepage displayed on a Mac screen

Lily Fielding's edgy branding features a monochrome palette, with flashes of orange

Shillington Brisbane graduate Lily Fielding is responsible for this edgy branding project for a news network. Featuring a monochrome palette, with flashes of bright orange, Fielding aimed to envoke credibility and respect with her design. It is, indeed, time for a different view. 

04. Urban Garden by Michaela Early

Three posters for urban gardening startup on a white wall

Michaela Early's concept is centred around community

The brief for Shillington graduate Michaela Early (opens in new tab) was to design an identity for an urban garden startup company in London. The idea behind it being to centre it around a community and entice young people away from their digital devices and into urban gardening. 

“I drew on the language of, and obsession with, technology and artificial intelligence to shine a light on a form of impressive intelligence we tend of overlook these days: nature,” Early says. “I wanted to connect young professionals through a concept they can understand (technology) to plants by personifying them as an alternate form of intelligence to get to know.”

See the rest of the branding projects from Shillington students over on the blog (opens in new tab). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

Already have an account ? Sign in here

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Already have an account ? Sign in here

Get Weekly Tips and Inspiration

Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox!

By submitting your information you agree to the Terms & Conditions (opens in new tab) and Privacy Policy (opens in new tab) and are aged 16 or over.
Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Recommended
The best drawing tablets: The best graphics tablets in 2023
How to make and sell an NFT
  1. two women at a house party one holding a camera. She has too many fingers
    1
    AI house party images are freaking people out
  2. 2
    AI remakes Family Guy as a creepy live-action sitcom
  3. 3
    Monotype's hot typography trends for 2023 are here
  4. 4
    Can you spot what's wrong in this viral street ad?
  5. 5
    Why the Pink Floyd logo drama is ridiculous
  1. It's a legal app, with many illegal use cases.
    1
    This new AI photo watermark remover is worrying
  2. 2
    AI remakes Family Guy as a creepy live-action sitcom
  3. 3
    Monotype's hot typography trends for 2023 are here
  4. 4
    Can you spot what's wrong in this viral street ad?
  5. 5
    iOS 16 lock screen: How to customise your iPhone
Design Magazine Subscriptions
(opens in new tab)
  • ●
Design Magazine Subscriptions (opens in new tab)
  • Try 3 issues for £/$/€3
From£3
(opens in new tab)
View (opens in new tab)

Creative Bloq is part of Future plc, an international media group and leading digital publisher. Visit our corporate site (opens in new tab).

  • About us (opens in new tab)
  • Terms and conditions (opens in new tab)
  • Privacy policy (opens in new tab)
  • Cookies policy (opens in new tab)
  • Advertise with us (opens in new tab)
  • Accessibility Statement
  • Careers (opens in new tab)

© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.