No, Justin Bieber is not going to work for Apple

Justin Bieber in a red hat next to image of iMessage icon on iPhone
(Image credit: Patrick Smith/Staff and Anadolu/Contributor via Getty Images)

Last week saw some truly bizarre "news" take over social media. Justin Bieber is to become Apple's head of UI design? Could this be true?

Well, in short, it's not, but the singer did have a point about Apple's iMessage. The rumours started when Justin posted on X, venting his frustration about the dictation button on iMessage. He threatened to "find everyone at Apple and put them in a rear naked choke hold" if he hit the dictation button after sending a text one more time. His issue being that the dictation button beeps and stops his music when pressed and is in the same spot as the 'send' button.

There were a range of responses to Justin's outburst, some were absolutely with him on this annoying feature, others were questioning why the chokehold needed to be naked. Each to their own.

The plot then thickened as Apple released a "press release" announcing that Justin Bieber was to join Apple as the new head of UI design. It doesn't take much reading to discover that this is indeed fake.

So did anyone from Apple really care what Justin Bieber thinks of its iMessage function? Well, Ian Silber, the head of design an OpenAI, replied and said, "you're officially invited to our weekly design crits". But that's about as far as the whole thing went.

That hasn't stopped plenty of people enjoying the chat though, with one commenter saying "Justin Bieber having opinions on UI (and good ones at that) was NOT on my bingo card lol".

With some saying they agree that this feature "has been so annoying". While another commenter claims to have found the solution: "switch to Android".

Overall, I think he does have a point. Having two buttons in the same place do different things is just confusing. I'm also surprised that Justin Bieber is actually using iMessage to send text messages, which seem a little out of date to me. But if he's doing it to avoid the clutches of WhatsApp, then all power to him.

For some actual news from Apple, see our post on Oliver Jeffers' fish-mas tree, which is being projected onto Battersea Power Station from now until Christmas Eve.

Rosie Hilder
Deputy editor

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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