If you work as a designer, you need a portfolio - and a portfolio website is the easiest and quickest way to showcase your work. Even if you have a physical portfolio, a website is pretty much expected these days in addition.
However if you are not a pro web designer you may not be au fait with the best way to lay out your portfolio website. Here are some top tips to help you along the way.
01. Be yourself
Don’t copy someone else’s site design just because you think it looks good. It’s vitally important that your portfolio website shows off who you are and what you do: by creating an original website you’ll help ensure that it comes to mind when people are searching for your services.
02. Make yourself available
If your site doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can reach you. Different people prefer different methods of contact, so supply a couple of ways that they can do so – make it easy for them.
03. Show some personality
When visitors are looking at your website, they want to know who you are. Add a bit of personality, perhaps with a good headshot of yourself, to let them know you’re a real person with your own style and identity. Creativity is all about originality and sometimes people are put off by faceless, corporate websites.
04. Keep it quick
The average person waits less than three seconds for a page to load before abandoning the website altogether. Choosing a suitable hosting package that allows for fast page-load speeds is crucial to the success of your website. Not every web host is the same so choose carefully to avoid a slow site.
05. Create fresh content
Google loves fresh content, so a great way to improve the search ranking of your site is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with. Google also loves video, as do visitors – a short, engaging video could help keep people on your site for longer.
06. Show off
Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do. It’s a vehicle for demonstrating your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
07. Shout about your clients
Another way of proving your pedigree is to show off your previous clientele. This tells potential new clients that you have been trusted to do important work before and shows you have a track record. If you have worked with a well-known company or brand, it’ll add more weight to your skills.
08. Get recommended
Why should anyone just take your word for how great you are? Direct quotes from your clients act as reviews of your services and can be published on your site. These testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work.
09. Live examples
Linking to existing pieces of work that your previous clients are currently using further demonstrates your prowess as a professional. Showing that other people are invested in your skills and trust your work can help to reassure new clients or employers that you really are as good as you say you are.
10. Target language
Who is your target audience and what is the overall aim of your website? Your portfolio site should showcase your skills and personality, so invest time in thinking about exactly what your message is - and who it’s aimed at - before considering how to best communicate it. You want the message that your site sends out to be consistent with the work you do.
Words: Jonathan Brealey
This article first appeared in The Portfolio Handbook, created by Computer Arts magazine.