Each of the five designs features a gorgeous illustration and the tagline 'Get in touch with your inner child'. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.
We wonder if the guys at McMillan are big fans of American writer and illustrator Maurice Sendak - the whole campaign being like an adult version Where the Wild Things Are. Whatever the inspiration, the campaign is a lot of fun, featuring beautiful illustrations and a selection of humorous scenarios that are bound to raise a smile or two.
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What do you think of this print campaign? Let us know in the comments below!