Latest articles by Tom May
These are the new skills creatives are learning to save their jobs from AI
What can we do to survive this new era?
Onyx Boox Note Air 5 C review: Could an e-ink tablet replace your notebook and iPad?
This digital notebook promises the best of both worlds.
How Taylor Swift's documentary inspired me to change my creative approach
The singer made me realise something important.
Second place really doesn't look good on Tesla
Elon's company faces a complete identity crisis.
The one design trend I want to see more of in 2026
The typography on these posters fills me with joy
The most important branding tool in 2026 isn't what you think
They're making a resurgence, and designers need to take note.
Who are you in 2026? How to update your personal brand in a post-AI landscape
Personal branding is becoming vital, if you want to stay in work.
Subscription fatigue is real, and 2026 will be the breaking point for artists
Creatives are ditching expensive subs and taking back control.
The joy of hangovers: why the morning after the night before is my favourite time to be creative
It might sound weird, but I'm not alone.
A quarter century of design: the 25 biggest creative moments of the last 25 years
From the iPod's silhouette to AI-generated imagery.
The Sydney Sweeney ad for American Eagle revisited: what can it teach us about branding in the 2020s?
When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.
These logo design trends will define 2026
Identity design is ditching corporate rigidity
Our favourite 2025 office chairs have seen massive discounts in the end-of-year sales
These brilliant ergonomic chairs just dropped to low prices.
The biggest logo moments of the year weren't always in the headlines
The design press and mass media went in different directions.
Our top picks of 3D scanners and 3D printers all have discounts in the 2025 holiday sales
Pro-grade 3D scanning and printing just got more affordable.
Breaking rules and bringing joy: top typography trends for 2026
From deliberate friction to mutant heritage.
This was branding's most dangerous year yet
2025 was the year when every logo became a potential fight.
Messy, meaningful and made by humans: the biggest illustration trends for 2026
Illustration is pushing back against AI polish.
How 2026 will finally kill photorealism
In a world where anyone can summon a fake photo in four seconds, why spend four months painting one?
Our favourite laptops of 2025 are finally discounted in the end-of-year sales
These top-rated laptops just got serious price cuts.
Streaming stole our Christmas TV experience – but can we get it back?
The algorithm suggests no, but I think there's hope yet.
The most beautiful Christmas films to inspire you creatively
From candy-coloured suburbs to candlelit noir.
