The best value Apple Watch just got even cheaper

Apple Watch SE 2nd Generation
(Image credit: Creative Bloq / Apple)

The second-gen Apple Watch SE is the tech giant's most affordable smartwatch in the current range, normally retailing at $249. But right now, it's even cheaper: just $189 at Amazon. That's almost a quarter off the price, and it's the best deal we've seen since Black Friday last November.

While the SE doesn't have the always-on screen or all of the health metrics that come with the more expensive Apple Watch, it has all the essentials. We gave it 4 stars in our hands-on Apple Watch SE (2022) review

Apple Watch SE (2nd Gen) 40mm GPSWas: $249
Now: Save:

<a href="https://target.georiot.com/Proxy.ashx?tsid=8429&GR_URL=https%3A%2F%2Famazon.com%2FApple-Smartwatch-Midnight-Aluminum-Detection%2Fdp%2FB0CHX9CY7W%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Apple Watch SE (2nd Gen) 40mm GPS
Was: $249
Now:
<a href="https://target.georiot.com/Proxy.ashx?tsid=8429&GR_URL=https%3A%2F%2Famazon.com%2FApple-Smartwatch-Midnight-Aluminum-Detection%2Fdp%2FB0CHX9CY7W%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$189 at Amazon
Save: $60

Overview: We think the Apple Watch SE 2 is a great choice for those who want to experiment with using a smartwatch without splashing out on a flagship model. The design looks and feels premium, battery life is good, and there's a solid array of health features, if not quite as many as with the more fully feature <a href="https://www.creativebloq.com/buying-guides/apple-watch-generations" data-link-merchant="creativebloq.com"" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"">Apple Watch generations.

Key features: Apple Watch SE 2 comes with a fitness and sleep tracker, a heart rate monitor, emergency SOS, Apple Pay, and is water-resistant to 50 meters. You can sync it with any iPhone from iPhone XS and up running iOS 17 or later for (sorry Android users) and use it to control music, calls, messages and more.

Release date: September 2022. 

Price history: The lowest price on record for this smartwatch was $179 back in November 2023, during Black Friday. This is the cheapest price we've seen since then and just $10 off that record deal.

Current price: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FApple-Watch-SE-2023-GPS-40mm-Midnight-Aluminum-Case-with-Midnight-Sport-Band-S-M%2F5054105595%3F" data-link-merchant="walmart.com"" data-link-merchant="creativebloq.com"" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Walmart: $199 | <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-se-2nd-generation-gps-40mm-starlight-aluminum-case-with-starlight-sport-band-s-m-starlight%2F6340296.p&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="walmart.com"" data-link-merchant="creativebloq.com"" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Best Buy: $199

Review consensus: We reviewed the Apple Watch SE 2 back in September 2022, and our reviewer Matt Bolton found the SE to offer "a truly premium smartwatch experience for a mid-range price, with the only part that doesn't feel high-end being the lack of an always-on screen. In every other way, it feels like the full experience of owning an Apple Watch."

TechRadar: <a href="https://www.techradar.com/reviews/apple-watch-se-2" data-link-merchant="techradar.com"" data-link-merchant="bestbuy.com"" data-link-merchant="walmart.com"" data-link-merchant="creativebloq.com"" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"" target="_blank">⭑⭑⭑⭑ | T3: <a href="https://www.t3.com/reviews/apple-watch-se-2-review" data-link-merchant="t3.com"" data-link-merchant="techradar.com"" data-link-merchant="bestbuy.com"" data-link-merchant="walmart.com"" data-link-merchant="creativebloq.com"" data-link-merchant="Amazon US"" data-link-merchant="Amazon US"" target="_blank">⭑⭑⭑⭑ |

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.