Provocative festival poster takes the fight to social media

This poster makes great use of typography - and a Tyler Durdan quote - to make you think about your life.

First rule of Fight Club quotes: don't talk about Fight Club quotes

Every year the Graphic Design Festival Breda in the Netherlands features a poster competiton with a difference. As well as testing your typography and graphic design skills, there's an extra element - the poster needs to encourage discussion about a social or political issue.

The judges loved this entry from award-winning Dutch animation studio Studio Smack, and so do we. Taking the age-old concept of criminals sending messages in cut-out newspaper words, it cleverly and beautifully updates it in the style of modern social media logos.

The studio's Ton Meijdam explains why they decided submitting a typography treatment of a quote from the movie Fight Club. "The movie Fight Club was released in 1999, a pre-social media era," he explains. "The movie's antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions, putting Tyler Durden's statement in a whole new perspective."


Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.