5 illustrations you'd never believe are stock

Illustrations can make or break a design brief, as these stand out examples of illustrated ad campaigns demonstrate. Beyond their striking visual appeal, there are plenty of reasons for using illustrations over photography. But picking the right style for your brand, campaign, or marketing materials can be challenging.

Should it be trendy, timeless, or something completely original and unique? It all depends on your needs. Another consideration is whether you can create your illustration in-house or if you need it commissioned. Whatever you decide, it will cost you either a lot of time or a lot money.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.