The negative space in this horror movie poster is pure perfection

It's already tricky enough to sum up a film in a singular poster, but when it comes to horror movies, you've got the added challenge of adding a sprinkle of spookiness. Expertly showing us how it's done is the new poster for The Conjuring: Last Rites, with its ingenious negative space design.

The best movie posters are often stripped back, yet evocative, and The Conjuring's new design is no different, bringing us a balanced dose of style and scare factor. It should come as no surprise that horror fans and design devotees are praising the clever promo poster.

The simple yet striking poster features a border of screaming faces that combine to create an ominous red negative space in the shape of a demon. The red and black contrast creates a classic horror aesthetic while the imagery carries a palpable eeriness that's impossible to ignore.

"ARTISTRY right here," a fan on X resounded, while another chimed in, "Oh wow I need that hanging on my wall it’s awesome". Over on Reddit, praise was just as bountiful, with one fan writing, "What a cool concept!!!" while others called it "badass", "amazing" and even "beautiful".

For more creative inspiration, take a look at this Korean theatre poster that makes ingenious use of negative space, or check out the terrifyingly beautiful new Frankenstein posters.